Debut Author Lessons: How to deal with self-promotion and award season
- Debut Author lessons: Signing stock for bookstores
- Debut Author Lessons: The importance of Brick and Mortar stores
- Debut Author Lessons: 10 things about signing books
- Debut Author Lessons: Mail and P.O. Boxes
- Debut Author Lessons: The Q & A
- Debut Author Lessons: Surviving on tour
- Debut Author Lessons: Frequent Flyer miles
- Debut Author Lessons: How to deal with self-promotion and award season
- Debut Author Lesson: How to be a professional when you want to fangirl
- Debut Author Lesson: On Facebook
- Debut Author Lesson: Audio books
- Debut author lessons: Writing is no longer a hobby.
- Debut Author lessons: The author photo
- Debut author lessons: Hate mail
- Debut Author Lesson: Your first Guest of Honor gig
- Mini debut author lesson: So much paper in a contract
Let’s talk about self-promotion and how it feels icky.
Yes, self-promotion is awkward to do the first time. Yes, it is very easy to do badly. But–it is incredibly important to your career. Someone asked, “Isn’t it enough to write a good story?”
A brilliant story? Okay, that’ll probably get some notice on its own, but think about the number of good stories you read. Think about how many of them don’t get on the ballot. The ones that do are the ones that are visible. You are the first cheerleader for your story/novel/performance art. If you love it enough to write it, submit it, and accept money for it… why don’t you love it enough to tell other people the story is out there?
Probably because you’re afraid of coming off as a pompous jerk, or an ass, or you’ve seen the person who is a complete bore and don’t want to be that person.
So… here are some tricks on how to avoid looking like an ass:
- Ask people about what they are working on, first. And be interested, not just patient.
- Remember the wonder. If you can retain that sense of “OMG! This is amazing that I sold/published/did this.” People will be charmed and excited for you.
- Have a change of topic prepared, so you don’t spend the entire day talking about yourself
- Have an educational component in there. Like I’m doing right now… Seriously, if you can talk about how you got to the place you are at, so that other people can try the same path, folks like that.
- Don’t harp on it. Make your announcement once at the beginning of awards season and once as nominations wind down.
- Don’t say “Vote for me!” It sounds desperate. All you need to do is let people know the work exists.
- Talk about other and multiple things you are passionate about. Otherwise, people will avoid you because you only talk about one topic.
- Promote other people. First of all, it’s nice. Second, it will make people think you are nice, even if you are cold-blooded bastard.
Allow me to give a concrete example of these in motion. This is, by the way, the blog post I had prepped to roll out as my end of year wrap-up, so you’ll be able to see alllll of my tricks. The backstage peek on this particular topic, by the way, makes me a little nervous.
Hey! Awards season has started and I’m afraid I’m going to miss some stories because there’s so much good stuff out there. Will you drop me a line if you’ve read a story that I ought to pay attention to? Or if you’ve got a story you’re particularly proud of?
Nervous? Me too, so I’ll go first.
I had only two things come out this year.
- “Goodhouse Keeping” a short story in the anthology Courts of the Fey
- “Kiss Me Twice” a novella appeared in Asimov’s this year
I was feeling like I hadn’t published much until a friend pointed out that I also wrote two novels this year and that a novella is a heck of a lot of words. Um… yeah. I will stop feeling bad about myself now.
Isn’t that ridiculous that we do that to ourselves? I mean, I’m still over the moon about both of those stories and yet… Imposter syndrome sets in and I think I should be doing more.
The interesting thing about both of those sales is that they were originally NaNoWriMo novels.
For those of you who just finished NaNo– This is an interesting alternative. “Kiss Me Twice” this started life as my first NaNoWriMo project back in 2004. This year, I cut it down to novella length rather than beefing it up to a full length novel. I liked the story but recognized that, because we’re pushing me as a historical fantasy writer, it was unlikely an SF murder mystery would sell. I mean the elevator pitch was “CSI with a Mae West AI.”
It was also a little bit of a mess. The advantage of letting it sit for several years is that I’m a better writer now than I was then. I used Scrivener to break it apart into scenes and pull out the subplots I didn’t need. Then I rewrote from the beginning to fix it. The story went from 60k down to 25k.
“Goodhouse Keeping” is the first chapter, plus some other scenes from my third NaNo, reconfigured to be a short story. That one is all urban fantasy. Or rather, suburban fantasy. Elves in the burbs…
Anyway, the point is if you are looking at your NaNo and think that you can’t possibly flesh it out, consider cutting it down. Or look at it to see if there’s a short story in it that you can pull out. The words, they aren’t wasted even if you don’t sell it as a novel.
Whew. I rambled about that more than I meant to. Now it’s your turn. Drop me a line, or post in the comments below to talk about stories that you are excited about. Yours or someone else’s.
I got a lot of reading to catch up on.
See what I was doing? If you ran across that on my blog, without me calling attention to what I was doing, you might even link to it because I have some content there that doesn’t look self-promotional. It all totally is.
What this all comes down to is, weirdly, manners. But in the old sense. Manners — back in the Regency — used to be considered “an outward expression of your opinion of others.” If your manner to other people is such that you think of them, and treat them, as only people who will get you votes, then they will be able to tell and be irritated about it. If your manner is that these are people who you esteem and want to share the joy — yours and theirs — then they will respond accordingly. If you treat them like people you want to help get to where you are, they will keep coming back. The real secret is to be sincere about this.
Does that make sense?
Now the true test is to see how many of you think I’m a manipulative puppeteer– oh. Wait.
Now… it’s your turn to practice self-promotion. Tell me what you’ve been working on this year. I really do have a lot of reading to catch up on and awards season is only beginning. What should I read?
January 3, 2014 EDITED TO ADD: “Kiss Me Twice,” the story I used as an example here made the Hugo ballot. Note that of the two, it was the one that was available online. Also, if you are curious about how I handled this year’s list, it’s a slightly different take on the helpful thing.